Marketing and Media Committee
January 25, 2024 2025-04-21 13:41Marketing and Media Committee
Marketing and Media Committee (MMC) is the central point for all communication, media and public relations for SIMSREE.
MMC advances information and communications related to the institution’s mission of excellence in teaching, learning, and research through a variety of managed channels and other means including the revamped SIMSREE website, its Social Media Handles, and Markos, which is the in-house Marketing Forum.
To put things into perspective, MMC is authorized to manage all Earned (Public Relations, Journals, Rankings), Owned (Website, Official Content, Social Media, Blog) and Paid media (Strategic Partnerships, Sponsors) for the institution.
MMC also takes pride and credit in the advent of Markos, which is SIMSREE’s in house Marketing Forum. Markos takes care of all the grooming requirements that an MBA student needs for a successful career in the dynamic world of Marketing. This is done through hosting Guest Lectures, Marketing Competitions, Workshops and publishing Newsletters.
MMC also oversees the intricate process of admissions, answers to doubts of MBA aspirants (Pagalguy, Shiksha, E-mails) and is the pivotal point of communication for any external doubts.
Marketing and Media Committee is one of the vital cogs that contributes in ways far greater and more important, that it has evolved into being one of the most celebrated committees of SIMSREE.
Email: mmc@simsree.org
MarketHear
MarketHear’25 Report
Guests: – Shaziya Khan, Deep Ajwani, Mou Chakrovorty, Pooja Trehan, Prajakta Talvelkar
Organized by: MMC
Date: 8th February-2025
SIMSREE had the privilege of hosting MarketHear’25, an insightful marketing event that brought together industry leaders to discuss the evolving landscape of branding, consumer engagement, and technology in marketing. The event featured an esteemed panel of experts who shared their knowledge and experiences, providing students with valuable insights into the future of marketing.Esteemed Speakers:
- Shaziya Khan – Brand Strategist and Author
- Deep Ajwani – Business Consultant
- Mou Chakrovorty– Director, Marketing Communication, Deloitte, South Asia
- Pooja Trehan– Head PR & Content, Jio World Centre
- Prajakta Talvelkar – CMO, Mastek Group
Sonesh Prakash (Moderator) – CEO – CMO Outsourced
Vishesh Sharma – CMO – Bajaj Broking
Vishesh SharmaRohit Onkar – Chief Growth Officer – TradeSmart
Sneha Beriwal – Fractional CMO and Marketing Advisor – And Marketing LLP (Ex-VAHDAM, ABG, Dabur)
Geetanjali Chugh Kothari – CMO – Future Generali India Life Insurance The MarketHear ’24 panel brought together industry leaders to discuss the seismic shifts in marketing strategies catalyzed by the COVID-19 pandemic. Expert Panelists delved into accelerated digital transformation, emphasizing vernacular content, multiplatform approaches, and data-driven personalization. The disruption caused by discount brokers in finance was analyzed, as was the need to balance technological innovation with human-centric engagement. Adapting to career transitions and continuous learning were highlighted as imperatives in an ever-evolving landscape where agility, customer-centricity, and leveraging AI/automation are keys to future success.
Digital Transformation in Marketing
“Embracing the digitization of marketing isn’t just about keeping up with the times; it’s about seizing the opportunities it presents to engage, inspire, and connect with audiences in ways never before possible.” – Ann HandleyDigital Marketing Takes Centre Stage
One of the notable developments during the covid-19 was the adoption and development in the digital marketing. As reaching the customer with the traditional methods has become difficult for the business they have to rethink on their ideas. Even the elephant sized businesses were finding themselves in the trouble and the digital marketing was the viable solution for them. Thus, digital market has come to the light of market. According to panelists, the success of digital marketing initiatives underscored the importance of agility and adaptability in navigating uncertain times.Change in Customer Habits
The panel highlighted how customer habits are transforming- for instance, digital payment methods have been adopted by businesses from tea stalls to malls. However, a main concern is the high cost of digital transformation and competition in the new era. While digital promotion is beneficial, marketing encompasses more than just promotion.Businesses still use traditional approaches for aspects beyond digital ads and sales. Panelists shared challenges from their own experiences while working with limited budgets for digital campaigns to generate productive results.Budget Allocation and Pricing
During the discussion panel also raised a concern regarding the unplanned allocation of the budget for the digital marketing. Even after achieving the appropriate results digital marketing face issue of lack of budgeting which many times derived in undesired results and can also become cost for the company as may lead to false decision making. The digital transformation of marketing has necessitated a reevaluation of budget allocation and pricing strategies.The Role of Data Analytics
Data analytics emerged as a cornerstone of modern marketing strategies, enabling marketers to glean actionable insights from vast troves of information. Panelists emphasized the importance of data-driven decision-making in today’s fast-paced business environment, noting that the ability to harness data effectively is a key differentiator for marketers. However, they also acknowledged the challenges posed by data security concerns, underscoring the need for robust safeguards to protect sensitive information.Disruption in the Finance Market
Data analytics emerged as a cornerstone of modern marketing strategies, enabling marketers to glean actionable insights from vast troves of information. Panelists emphasized the importance of data-driven decision-making in today’s fast-paced business environment, noting that the ability to harness data effectively is a key differentiator for marketers. However, they also acknowledged the challenges posed by data security concerns, underscoring the need for robust safeguards to protect sensitive information. This creates challenge for the business to generate the trust and thereby sales in the field of finance. Also, panel raise ethe concern about use of traditional methods in the finance market.Conclusion
Overall, the discussion provided insightful perspectives on how digital transformation is radically changing marketing. It was clear businesses must continue adapting to new technologies and data driven decision-making to engage modern consumers and drive growth. On the other hand, traditional ways cannot be fully abolished as still digitization is a challenge in various industries. Attending events like this is invaluable for staying current on the rapid changes in the fieldMarkenesium
Markenesium’25 Report
Organized by: Marketing and Media Committee, SIMSREE
Date:16th February 2025 – 22nd February 2025
SIMSREE hosted Markenesium’25, an exhilarating three-stage competition designed to test participants’ marketing knowledge, strategic thinking, and creativity. The event provided a perfect platform for students from across the country to showcase their marketing acumen through a series of challenging and engaging rounds.
Round 1: Online Quiz (Preliminary Round)
Date: 16th February 2025
Platform: Unstop
The competition kicked off with an online quiz held on Unstop, where teams from all over India battled it out in a high-stakes preliminary round. The quiz tested participants’ knowledge across various marketing concepts and industry trends. The round saw enthusiastic participation, and the top teams moved forward to the next stage based on their performance.
Round 2: Eliminator Round (Markopoly)
Date: 22nd February 2025
Time: 12:00 PM – 2:30 PM IST
Venue: SIMSREE Campus, Mumbai
The second round brought marketing strategy to life through a life-size Markopoly game. In this offline event, 10 shortlisted teams became the game pieces, navigating a giant board to build their marketing empires. Teams rolled the dice, struck deals, and faced challenges to accumulate wealth and avoid setbacks. Throughout the game, participants answered marketing-related questions and earned points based on their strategic decisions. After a fierce competition, the top four teams advanced to the final round.
Round 3: Final Round
Date: 22nd February 2025
Time: 2:00 PM – 4:00 PM IST
Venue: SIMSREE Campus, Mumbai
In the ultimate showdown, the remaining four teams were tasked with
revamping a product in the decline phase. Each team developed a
comprehensive brand revival strategy and pitched their ideas to the
judge, Ms. Pallavi Mhatre. The final round tested their creativity,
strategic thinking, and presentation skills. After a series of
compelling pitches, the winners were announced, with the champion team
awarded prizes worth INR 8000 and the runner-up receiving INR 4000.
Markenesium’25 was a resounding success, bringing together innovative
minds and fostering a spirit of healthy competition. The event
provided a unique opportunity for students to apply their marketing
knowledge in real-world scenarios and develop strategic solutions
under pressure. SIMSREE looks forward to continuing this tradition of
excellence and innovation in future editions of Markenesium.
They had to select the perfect spot on a marketing board that would allow them to challenge and be challenged. Each side of the board represented a marketing topic. Teams were given chances to select their spot based on their rankings in the previous round. They challenged each other in rapid one-on-one marketing battles, trying to knock the other team out of the game and capture their area. Teams that were knocked out were eliminated. Through multiple challenges and knock-out rounds, four teams made it to the third round, a branding battle. In this round, participants’ marketing, branding, and creative skills were put to the test. The third round was judged by Mrs. Pallavi Mhatre, a seasoned educator and accomplished professional with over two decades of experience in teaching marketing and management. The top four teams presented their products and their marketing and branding strategies. They were judged and scored on various aspects such as strategy, thought process, creativity, etc., and were also subjected to cross-questioning. In the end, the team with the highest score was named the winner of Markenisium ’24.”
Reports
Date: 31st January 2024
Venue: 3rd Floor Auditorium, SIMSREE Campus, Churchgate, Mumbai
Topic: Role of a modern marketer as a catalyst of growth in the organization
INTRODUCTION
The SIMSREE Marketing & Media Committee had the honor of hosting Mr. Vivek Charde, an esteemed industry veteran serving as the Chief Marketing & Experience Officer (CMO & CXO) at Loylty Rewardz, for a guest lecture on the 31st January 2024. With an illustrious career spanning over 19 years in marketing, Mr. Charde brought a wealth of knowledge and practical insights to enlighten the audience.KEY POINTS ADDRESSED DURING THE LECTURE INCLUDED:
Mr. Charde’s lecture was a comprehensive exploration of various facets of modern marketing, focusing on key elements essential for driving organizational growth. The following points were elaborated upon during the session:
-
-
Importance of Market and Consumer Research:
Mr. Charde stressed the foundational role of market and consumer research in informing strategic marketing decisions. He emphasized the need for marketers to delve deep into understanding market trends, consumer preferences, and competitor landscapes to formulate effective marketing strategies that resonate with target audiences
-
-
-
Utilizing Data for Successful Campaigns:
Drawing from his extensive experience, Mr. Charde presented compelling real-life examples to illustrate how data-driven insights can fuel successful advertising campaigns. He demonstrated how leveraging data analytics tools and techniques enables marketers to optimize targeting, personalize messaging, and measure campaign performance effectively, ultimately driving better outcomes for businesses
-
-
-
Practical Insights for Impactful Marketing Initiatives:
The lecture went beyond theoretical concepts, providing attendees with actionable insights and best practices for executing impactful marketing initiatives. Mr. Charde shared practical tips derived from his hands-on experience, ranging from campaign ideation and execution to performance tracking and optimization, empowering aspiring marketers with tangible strategies for success
-
-
-
Exploration of Adtech & Martech Intricacies:
Mr. Charde delved into the intricate realms of advertising technology (adtech) and marketing technology (martech), shedding light on how modern marketers can leverage technological advancements to their advantage. He discussed the role of automation, artificial intelligence (AI), and machine learning (ML) in streamlining marketing processes, enhancing personalization, and driving efficiencies across the marketing ecosystem
-
-
Role of Data Analytics in Shaping Marketing Strategies:
A central theme of the lecture was the indispensable role of data analytics in shaping modern marketing strategies. Mr. Charde underscored the importance of leveraging advanced analytics tools and techniques to derive actionable insights from data, enabling marketers to make informed decisions, iterate on campaigns, and drive continuous improvement in marketing performance
CONCLUSION
Overall, Mr. Vivek Charde’s lecture provided a comprehensive and insightful exploration of the dynamic landscape of modern marketing. His expertise, coupled with real-world examples and practical insights, enriched the audience’s understanding of the multifaceted role of marketers in driving organizational growth. The session was highly engaging, informative, and thought-provoking, leaving attendees inspired and equipped with actionable knowledge to excel in the ever-evolving field of marketing. The SIMSREE Marketing & Media Committee extends its sincere appreciation to Mr. Vivek Charde for his invaluable contribution to the event and looks forward to more enriching interactions in the future.Guest Lecture Report
Guests: Mr. V S Ashok & Ms. Sangeeta Parameswaran
Organized by: MMC
Date: 21-November-2024
SIMSREE had the honour of hosting a highly insightful guest lecture featuring two distinguished speakers, Mr. V S Ashok, Chief Human Resources Officer, Blue Star and Ms. Sangeeta Parameswaran, Head-HR Operations and HR Business Partner (HRBP) for International Businesses & Group Support, Blue Star. The event provided students with valuable knowledge on corporate excellence, strategic growth, and customer-centric business approaches. Ms. Sangeeta Parameswaran delivered an engaging presentation on the remarkable legacy and business segments of Blue Star Limited. Her talk shed light on the company’s advancements and its impact on the industry, offering students a comprehensive understanding of corporate strategy and operational efficiency. Additionally, she provided career guidance, addressing students’ dilemmas and equipping them with insights to navigate their professional journeys. Mr. V S Ashok shared his valuable life experiences and discussed the significance of a customer-centric mindset in today’s evolving business landscape. His talk emphasized key emerging trends, including technological breakthroughs and demographic shifts, stressing the importance of creating seamless customer experiences. His insights encouraged students to adopt a growth mindset and stay adaptable in their careers.
The session was interactive, allowing students to engage with the speakers and seek guidance on various industry-related topics. Their thought-provoking discussions and real-world examples made the event highly enriching and relevant to aspiring business professionals. The event concluded with a heartfelt vote of thanks, expressing gratitude to the esteemed guests for their time and invaluable contributions. Overall, the guest lecture was a resounding success, leaving students inspired and well-equipped with practical knowledge to apply in their future careers. SIMSREE looks forward to hosting similar knowledge-sharing sessions in the future.
Sonesh Prakash (Moderator) – CEO – CMO Outsourced
Vishesh Sharma – CMO – Bajaj Broking
Vishesh SharmaRohit Onkar – Chief Growth Officer – TradeSmart
Sneha Beriwal – Fractional CMO and Marketing Advisor – And Marketing LLP (Ex-VAHDAM, ABG, Dabur)
Geetanjali Chugh Kothari – CMO – Future Generali India Life Insurance The MarketHear ’24 panel brought together industry leaders to discuss the seismic shifts in marketing strategies catalyzed by the COVID-19 pandemic. Expert Panelists delved into accelerated digital transformation, emphasizing vernacular content, multiplatform approaches, and data-driven personalization. The disruption caused by discount brokers in finance was analyzed, as was the need to balance technological innovation with human-centric engagement. Adapting to career transitions and continuous learning were highlighted as imperatives in an ever-evolving landscape where agility, customer-centricity, and leveraging AI/automation are keys to future success.
Digital Transformation in Marketing
“Embracing the digitization of marketing isn’t just about keeping up with the times; it’s about seizing the opportunities it presents to engage, inspire, and connect with audiences in ways never before possible.” – Ann HandleyDigital Marketing Takes Centre Stage
One of the notable developments during the covid-19 was the adoption and development in the digital marketing. As reaching the customer with the traditional methods has become difficult for the business they have to rethink on their ideas. Even the elephant sized businesses were finding themselves in the trouble and the digital marketing was the viable solution for them. Thus, digital market has come to the light of market. According to panelists, the success of digital marketing initiatives underscored the importance of agility and adaptability in navigating uncertain times.Change in Customer Habits
The panel highlighted how customer habits are transforming- for instance, digital payment methods have been adopted by businesses from tea stalls to malls. However, a main concern is the high cost of digital transformation and competition in the new era. While digital promotion is beneficial, marketing encompasses more than just promotion.Businesses still use traditional approaches for aspects beyond digital ads and sales. Panelists shared challenges from their own experiences while working with limited budgets for digital campaigns to generate productive results.Budget Allocation and Pricing
During the discussion panel also raised a concern regarding the unplanned allocation of the budget for the digital marketing. Even after achieving the appropriate results digital marketing face issue of lack of budgeting which many times derived in undesired results and can also become cost for the company as may lead to false decision making. The digital transformation of marketing has necessitated a reevaluation of budget allocation and pricing strategies.The Role of Data Analytics
Data analytics emerged as a cornerstone of modern marketing strategies, enabling marketers to glean actionable insights from vast troves of information. Panelists emphasized the importance of data-driven decision-making in today’s fast-paced business environment, noting that the ability to harness data effectively is a key differentiator for marketers. However, they also acknowledged the challenges posed by data security concerns, underscoring the need for robust safeguards to protect sensitive information.Disruption in the Finance Market
Data analytics emerged as a cornerstone of modern marketing strategies, enabling marketers to glean actionable insights from vast troves of information. Panelists emphasized the importance of data-driven decision-making in today’s fast-paced business environment, noting that the ability to harness data effectively is a key differentiator for marketers. However, they also acknowledged the challenges posed by data security concerns, underscoring the need for robust safeguards to protect sensitive information. This creates challenge for the business to generate the trust and thereby sales in the field of finance. Also, panel raise ethe concern about use of traditional methods in the finance market.Conclusion
Overall, the discussion provided insightful perspectives on how digital transformation is radically changing marketing. It was clear businesses must continue adapting to new technologies and data driven decision-making to engage modern consumers and drive growth. On the other hand, traditional ways cannot be fully abolished as still digitization is a challenge in various industries. Attending events like this is invaluable for staying current on the rapid changes in the fieldDate: 31st January 2024
Venue: 3rd Floor Auditorium, SIMSREE Campus, Churchgate, Mumbai
Topic: Role of a modern marketer as a catalyst of growth in the organization
INTRODUCTION
The SIMSREE Marketing & Media Committee had the honor of hosting Mr. Vivek Charde, an esteemed industry veteran serving as the Chief Marketing & Experience Officer (CMO & CXO) at Loylty Rewardz, for a guest lecture on the 31st January 2024. With an illustrious career spanning over 19 years in marketing, Mr. Charde brought a wealth of knowledge and practical insights to enlighten the audience.KEY POINTS ADDRESSED DURING THE LECTURE INCLUDED:
Mr. Charde’s lecture was a comprehensive exploration of various facets of modern marketing, focusing on key elements essential for driving organizational growth. The following points were elaborated upon during the session:
-
-
Importance of Market and Consumer Research:
Mr. Charde stressed the foundational role of market and consumer research in informing strategic marketing decisions. He emphasized the need for marketers to delve deep into understanding market trends, consumer preferences, and competitor landscapes to formulate effective marketing strategies that resonate with target audiences
-
-
-
Utilizing Data for Successful Campaigns:
Drawing from his extensive experience, Mr. Charde presented compelling real-life examples to illustrate how data-driven insights can fuel successful advertising campaigns. He demonstrated how leveraging data analytics tools and techniques enables marketers to optimize targeting, personalize messaging, and measure campaign performance effectively, ultimately driving better outcomes for businesses
-
-
-
Practical Insights for Impactful Marketing Initiatives:
The lecture went beyond theoretical concepts, providing attendees with actionable insights and best practices for executing impactful marketing initiatives. Mr. Charde shared practical tips derived from his hands-on experience, ranging from campaign ideation and execution to performance tracking and optimization, empowering aspiring marketers with tangible strategies for success
-
-
-
Exploration of Adtech & Martech Intricacies:
Mr. Charde delved into the intricate realms of advertising technology (adtech) and marketing technology (martech), shedding light on how modern marketers can leverage technological advancements to their advantage. He discussed the role of automation, artificial intelligence (AI), and machine learning (ML) in streamlining marketing processes, enhancing personalization, and driving efficiencies across the marketing ecosystem
-
-
Role of Data Analytics in Shaping Marketing Strategies:
A central theme of the lecture was the indispensable role of data analytics in shaping modern marketing strategies. Mr. Charde underscored the importance of leveraging advanced analytics tools and techniques to derive actionable insights from data, enabling marketers to make informed decisions, iterate on campaigns, and drive continuous improvement in marketing performance
CONCLUSION
Overall, Mr. Vivek Charde’s lecture provided a comprehensive and insightful exploration of the dynamic landscape of modern marketing. His expertise, coupled with real-world examples and practical insights, enriched the audience’s understanding of the multifaceted role of marketers in driving organizational growth. The session was highly engaging, informative, and thought-provoking, leaving attendees inspired and equipped with actionable knowledge to excel in the ever-evolving field of marketing. The SIMSREE Marketing & Media Committee extends its sincere appreciation to Mr. Vivek Charde for his invaluable contribution to the event and looks forward to more enriching interactions in the future.They had to select the perfect spot on a marketing board that would allow them to challenge and be challenged. Each side of the board represented a marketing topic. Teams were given chances to select their spot based on their rankings in the previous round. They challenged each other in rapid one-on-one marketing battles, trying to knock the other team out of the game and capture their area. Teams that were knocked out were eliminated. Through multiple challenges and knock-out rounds, four teams made it to the third round, a branding battle. In this round, participants’ marketing, branding, and creative skills were put to the test. The third round was judged by Mrs. Pallavi Mhatre, a seasoned educator and accomplished professional with over two decades of experience in teaching marketing and management. The top four teams presented their products and their marketing and branding strategies. They were judged and scored on various aspects such as strategy, thought process, creativity, etc., and were also subjected to cross-questioning. In the end, the team with the highest score was named the winner of Markenisium ’24.”
Guest Lecture Report
Guests: Mr. V S Ashok & Ms. Sangeeta Parameswaran
Organized by: MMC
Date: 21-November-2024
SIMSREE had the honour of hosting a highly insightful guest lecture featuring two distinguished speakers, Mr. V S Ashok, Chief Human Resources Officer, Blue Star and Ms. Sangeeta Parameswaran, Head-HR Operations and HR Business Partner (HRBP) for International Businesses & Group Support, Blue Star. The event provided students with valuable knowledge on corporate excellence, strategic growth, and customer-centric business approaches. Ms. Sangeeta Parameswaran delivered an engaging presentation on the remarkable legacy and business segments of Blue Star Limited. Her talk shed light on the company’s advancements and its impact on the industry, offering students a comprehensive understanding of corporate strategy and operational efficiency. Additionally, she provided career guidance, addressing students’ dilemmas and equipping them with insights to navigate their professional journeys. Mr. V S Ashok shared his valuable life experiences and discussed the significance of a customer-centric mindset in today’s evolving business landscape. His talk emphasized key emerging trends, including technological breakthroughs and demographic shifts, stressing the importance of creating seamless customer experiences. His insights encouraged students to adopt a growth mindset and stay adaptable in their careers.
The session was interactive, allowing students to engage with the speakers and seek guidance on various industry-related topics. Their thought-provoking discussions and real-world examples made the event highly enriching and relevant to aspiring business professionals. The event concluded with a heartfelt vote of thanks, expressing gratitude to the esteemed guests for their time and invaluable contributions. Overall, the guest lecture was a resounding success, leaving students inspired and well-equipped with practical knowledge to apply in their future careers. SIMSREE looks forward to hosting similar knowledge-sharing sessions in the future.
MarketHear’25 Report
Guests: – Shaziya Khan, Deep Ajwani, Mou Chakrovorty, Pooja Trehan, Prajakta Talvelkar
Organized by: MMC
Date: 8th February-2025
SIMSREE had the privilege of hosting MarketHear’25, an insightful marketing event that brought together industry leaders to discuss the evolving landscape of branding, consumer engagement, and technology in marketing. The event featured an esteemed panel of experts who shared their knowledge and experiences, providing students with valuable insights into the future of marketing.Esteemed Speakers:
- Shaziya Khan – Brand Strategist and Author
- Deep Ajwani – Business Consultant
- Mou Chakrovorty– Director, Marketing Communication, Deloitte, South Asia
- Pooja Trehan– Head PR & Content, Jio World Centre
- Prajakta Talvelkar – CMO, Mastek Group
Markenesium’25 Report
Organized by: Marketing and Media Committee, SIMSREE
Date:16th February 2025 – 22nd February 2025
SIMSREE hosted Markenesium’25, an exhilarating three-stage competition designed to test participants’ marketing knowledge, strategic thinking, and creativity. The event provided a perfect platform for students from across the country to showcase their marketing acumen through a series of challenging and engaging rounds.
Round 1: Online Quiz (Preliminary Round)
Date: 16th February 2025
Platform: Unstop
The competition kicked off with an online quiz held on Unstop, where teams from all over India battled it out in a high-stakes preliminary round. The quiz tested participants’ knowledge across various marketing concepts and industry trends. The round saw enthusiastic participation, and the top teams moved forward to the next stage based on their performance.
Round 2: Eliminator Round (Markopoly)
Date: 22nd February 2025
Time: 12:00 PM – 2:30 PM IST
Venue: SIMSREE Campus, Mumbai
The second round brought marketing strategy to life through a life-size Markopoly game. In this offline event, 10 shortlisted teams became the game pieces, navigating a giant board to build their marketing empires. Teams rolled the dice, struck deals, and faced challenges to accumulate wealth and avoid setbacks. Throughout the game, participants answered marketing-related questions and earned points based on their strategic decisions. After a fierce competition, the top four teams advanced to the final round.
Round 3: Final Round
Date: 22nd February 2025
Time: 2:00 PM – 4:00 PM IST
Venue: SIMSREE Campus, Mumbai
In the ultimate showdown, the remaining four teams were tasked with
revamping a product in the decline phase. Each team developed a
comprehensive brand revival strategy and pitched their ideas to the
judge, Ms. Pallavi Mhatre. The final round tested their creativity,
strategic thinking, and presentation skills. After a series of
compelling pitches, the winners were announced, with the champion team
awarded prizes worth INR 8000 and the runner-up receiving INR 4000.
Markenesium’25 was a resounding success, bringing together innovative
minds and fostering a spirit of healthy competition. The event
provided a unique opportunity for students to apply their marketing
knowledge in real-world scenarios and develop strategic solutions
under pressure. SIMSREE looks forward to continuing this tradition of
excellence and innovation in future editions of Markenesium.
In keeping with the rich Sydenham tradition of imparting high quality education, the Sydenham Institute of Management Studies, Research and Entrepreneurship Education (SIMSREE) was founded in the year 1983.
