Guest Lecture
January 25, 2024 2024-06-28 17:33Guest Lecture
SIMSREE provides students with valuable industry exposure through its Guest Lectures program. Throughout the year, corporate leaders and experienced alumni are invited to campus to share their insights and knowledge with students. These guest speakers, experts in their respective fields, offer students a unique perspective on the latest trends and happenings in the corporate world. These lectures are not just informative but also interactive, providing students with the opportunity to engage with industry leaders and gain from their real-world experience. The program also benefits participating companies, allowing them to connect with talented SIMSREE students.
Date: 31st January 2024
Venue: 3rd Floor Auditorium, SIMSREE Campus, Churchgate, Mumbai
Topic: Role of a modern marketer as a catalyst of growth in the organization
INTRODUCTION
The SIMSREE Marketing & Media Committee had the honor of hosting Mr. Vivek Charde, an
esteemed industry veteran serving as the Chief Marketing & Experience Officer (CMO & CXO)
at Loylty Rewardz, for a guest lecture on the 31st January 2024. With an illustrious career
spanning over 19 years in marketing, Mr. Charde brought a wealth of knowledge and practical
insights to enlighten the audience
KEY POINTS ADDRESSED DURING THE LECTURE INCLUDED:
- Importance of Market and Consumer Research:Mr. Charde stressed the foundational role of market and consumer research in informing strategic marketing decisions. He emphasized the need for marketers to delve deep into understanding market trends, consumer preferences, and competitor landscapes to formulate effective marketing strategies that resonate with target audiences
- Utilizing Data for Successful Campaigns:Drawing from his extensive experience, Mr. Charde presented compelling real-life examples to illustrate how data-driven insights can fuel successful advertising campaigns. He demonstrated how leveraging data analytics tools and techniques enables marketers to optimize targeting, personalize messaging, and measure campaign performance effectively, ultimately driving better outcomes for businesses
- Practical Insights for Impactful Marketing Initiatives:The lecture went beyond theoretical concepts, providing attendees with actionable insights and best practices for executing impactful marketing initiatives. Mr. Charde shared practical tips derived from his hands-on experience, ranging from campaign ideation and execution to performance tracking and optimization, empowering aspiring marketers with tangible strategies for success
- Exploration of Adtech & Martech Intricacies:Mr. Charde delved into the intricate realms of advertising technology (adtech) and marketing technology (martech), shedding light on how modern marketers can leverage technological advancements to their advantage. He discussed the role of automation, artificial intelligence (AI), and machine learning (ML) in streamlining marketing processes, enhancing personalization, and driving efficiencies across the marketing ecosystem
- Role of Data Analytics in Shaping Marketing Strategies: A central theme of the lecture was the indispensable role of data analytics in shaping modern marketing strategies. Mr. Charde underscored the importance of leveraging advanced analytics tools and techniques to derive actionable insights from data, enabling marketers to make informed decisions, iterate on campaigns, and drive continuous improvement in marketing performance
CONCLUSION
Overall, Mr. Vivek Charde’s lecture provided a comprehensive and insightful exploration of the dynamic landscape of modern marketing. His expertise, coupled with real-world examples and practical insights, enriched the audience’s understanding of the multifaceted role of marketers in driving organizational growth. The session was highly engaging, informative, and thought-provoking, leaving attendees inspired and equipped with actionable knowledge to excel in the ever-evolving field of marketing.
The SIMSREE Marketing & Media Committee extends its sincere appreciation to Mr. Vivek Charde for his invaluable contribution to the event and looks forward to more enriching interactions in the future.
Title – SIMSREE call on prestigious corporate personality
Sydenham Institute of Management Studies Research and Entrepreneurship
Education (SIMSREE) hosted interactive sessions with corporate personalities
at its campus in Churchgate, Mumbai, on September 03, 2023, as part of the
induction programme. The Corporate Relations Committee at SIMSREE
systematically orchestrates these interactive sessions with esteemed
corporate entities throughout the academic year. The primary objective is to
instill entrepreneurial skills and attitudes among students, providing them
with valuable insights into the dynamics of the corporate world. During the
induction programme, the Corporate Relations Committee had the honor of
inviting distinguished guests, namely, Ms. Nina Lekhi, Managing Director and
Chief Design Curator of Baggit, and Mr. Ajay Singh, Vice President of Supply
Chain Management at Hindustan Platinum. Both speakers, with their extensive
experience and unique perspectives, delivered inspirational thoughts that
resonated deeply with the student body.
In order to become strategic partners who are essential to the success of an organization, the speakers shed light on the transformative journey that occurs in both the corporate and entrepreneurial spheres, going beyond routine operational chores and timekeeping. The necessity of process reorganization, seamless technological integration, and flexibility in response to market changes was emphasized. It was said that entrepreneurs ushered in a new In order to become strategic partners who are essential to the success of an organization, the panelists shed light on the transformative journey that occurs in both the corporate and entrepreneurial spheres, going beyond routine operational chores and timekeeping. The necessity of process reorganization, seamless technological integration, and flexibility in response to market changes was emphasized as crucial for entrepreneurs to thrive in today’s dynamic business environment. The speakers emphasized that entrepreneurs play a key role in driving innovation and adapting to market shifts, requiring them to constantly reorganize their processes, integrate new technologies seamlessly, and remain flexible in their approach. By doing so, entrepreneurs can become strategic partners who contribute to the overall success and growth of an organization.asised. It was said that entrepreneurs ushered in a new era in India’s commercial sector by acting as agents of change. This year’s batch expressed gratitude beyond words for the chance to have such prestigious entities visit their campus. By means of these interactive sessions, pupils acquired significant understanding regarding sustainable advancement, critical thinking abilities, business acumen, contemporary technology, and transformations in the elementary, secondary, and university domains. Together, the broad knowledge and skill set gained offered an open view of the corporate environment and new business trends. The Corporate Relations Committee extends sincere gratitude to the esteemed guests for their valuable time and insightful opinions, deeming the interactive session a resounding success. The engaged audience departed with a wealth of knowledge and a heightened understanding of the corporate realm, particularly from an entrepreneurial standpoint. Such interactive sessions not only disseminate valuable insights but also serve as a source of motivation, guiding students towards a brighter future.
Title: Guest Lecture
Organized By: SIMSREE Alumni Committee
Introduction: At Sydenham Institute of Management Studies, Research and
Entrepreneurship Education (SIMSREE), we believe in the power of connection,
mentorship, and continuous learning. A distinguishing feature of our academic
culture is the Alumni Guest Lecture Series orchestrated by the SIMSREE Alumni
Committee. These sessions serve as invaluable platforms where our esteemed
alumni generously share their insights, experiences, and expertise with current
students, enriching their educational journey and preparing them for the
challenges of the professional world
Event Details: The Alumni Guest Lecture Series at SIMSREE brings together a
diverse range of speakers who have excelled in various industries and domains.
From finance to marketing, entrepreneurship to corporate governance, our
alumni represent a wide spectrum of expertise.
These sessions give students
practical insights from the real world, shared through stories, case studies, and
examples, helping to link what they learn in school with what they’ll encounter
in their careers.
Moreover, beyond the classroom, the Alumni Guest Lectures also serve as a
networking hub where students can interact with successful professionals.
Informal interactions that offer the students the chance to seek guidance, ask
questions, and build meaningful connections with industry insiders. These
networking opportunities often lead to mentorships.
Conclusion:
We are dedicated to ensuring our students have access to the
wealth of knowledge and expertise within our alumni network. Through these
lectures, our goal is to equip students with the skills, insights, and connections
necessary to succeed in a rapidly evolving business world. The Alumni Guest
Lectures at SIMSREE reflects our commitment to academic excellence, industry
relevance, and alumni involvement. By bridging the gap between academia
and industry, these sessions empower our students to become leaders,
innovators, and change agents of tomorrow. As we continue this tradition, we
encourage our alumni to join us in shaping the future of the students and
fostering lifelong connections
The ReCon club organised International Guest lecture by Mr. Vibhor Saxena,
product manager at Meta, at the 11th APIC on 2nd March 2024 wherein he joined in live from Zurich ,
Switzerland connecting to the 200+audience gathered together comprising of researchers, prominent faculties
and students digitally on the big screen in SIMSREE auditorium .
Being personally engaged to bring metaverse to life, his lecture, titled “Metaverse: The Internet of
Experiences,” provided participants with a thought-provoking glimpse into the future of technology
and its potential impact on various aspects of business and society.
A super engaging and interesting doubt session on the future of metaverse in business and its use in
research discovering all its possibilities concluded the session.
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In keeping with the rich Sydenham tradition of imparting high quality education, the Sydenham Institute of Management Studies, Research and Entrepreneurship Education (SIMSREE) was founded in the year 1983.