Master’s Degree In Marketing Management

Master’s Degree In Marketing Management

Course Information

SIMSREE offers a Three Year Part Time Master’s Degree in Marketing Management (MMM). The program covers all the related areas of marketing including public sector marketing. It seeks to develop and integrate the top management perspective which is necessary for a marketing executive to move into top level general management positions. Candidates seeking admission to this programme must have a practical experience in any of the following related areas: Marketing Planning, Sales Management, Market Research, Distribution, Public Relations, Advertising, Export Marketing and Applied Economics.

Intake

Number of Seats: 30

Course Duration

3 years

Fee Structure

Rs. 51,000 per year

Class Timings

Monday to Saturday from 6:30 PM to 9:00 PM

Eligibility Criteria

The eligibility criteria for the part-time courses are as follows:

  1. You must have a graduation degree from a recognized university.
  2. You must have at least two years of experience in a relevant field after graduation.

Selection Procedure/ Admission

  1. Admission forms will be displayed on the website in the second week of February.
  2. You must clear the Telephonic interview process conducted by the college. The admission process is based on your performance in the Telephonic interview process and the availability of seats.

First Year

Semester 1
1. Principles of Management
2. Financial Accounting
3. Organisational Behaviour
4. Managerial Economics
5. Business Communication
6. Quantitative Methods in Management
Semester 2
1. Production Management
2. Business Research Methods
3. Marketing Management
4. Legal Aspects of Business
5. Cost & Management Accounting
6. Human Resources Management

Second Year

Semester 3
1.International Business
2. Management Information Systems
3. Financial Management
4. Taxation
5. Creativity & Innovation Management
Semester 4
1.Product & Brand Management
2. International Finance
3. Corporate Valuation
4. Corporate Law
5. Distribution and Supply Chain Management

Final Year

Semester 5

 

1. Strategic Management
2. Strategic Marketing Management
3. Integrated Marketing Communications & Digital Marketing
4. Media Planning & Strategy
5. Event Management
Semester 6
1. Strategic Management
2. Treasury Management
3. Project Finance
4. Financial Modeling
5. Wealth Management

In keeping with the rich Sydenham tradition of imparting high quality education, the Sydenham Institute of Management Studies, Research and Entrepreneurship Education (SIMSREE) was founded in the year 1983.

 

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