Master’s Degree In Marketing Management

Course Information

SIMSREE offers a Three Year Part Time Master’s Degree in Marketing Management (MMM). The program covers all the related areas of marketing including public sector marketing. It seeks to develop and integrate the top management perspective which is necessary for a marketing executive to move into top level general management positions. Candidates seeking admission to this programme must have a practical experience in any of the following related areas: Marketing Planning, Sales Management, Market Research, Distribution, Public Relations, Advertising, Export Marketing and Applied Economics.

Programme/Course Framework

The Course duration of three years is divided into six semesters. The first semester is combined for all specialisations and one is required to select their specialisation in the 2nd semester itself.

First Year

Semester 1

1. Principles of Management

2. Financial Accounting

3. Organisational Behaviour

4. Managerial Economics

5. Business Communication

6. Quantitative Methods in Management

Semester 2

1. Production Management

2. Business Research Methods

3. Marketing Management

4. Legal Aspects of Business

5. Cost & Management Accounting

6. Human Resources Management

Second Year

Semester 3

1.International Business

2. Management Information Systems

3. Financial Management

4. Taxation

5. Creativity & Innovation Management

Semester 4

1.Product & Brand Management

2. International Finance

3. Corporate Valuation

4. Corporate Law

5. Distribution and Supply Chain Management

Final Year

Semester 5

1. Strategic Management

2. Strategic Marketing Management

3. Integrated Marketing Communications & Digital Marketing

4. Media Planning & Strategy

5. Event Management

Semester 6

1. Strategic Management

2. Treasury Management

3. Project Finance

4. Financial Modeling

5. Wealth Management

In keeping with the rich Sydenham tradition of imparting high quality education, the Sydenham Institute of Management Studies, Research and Entrepreneurship Education (SIMSREE) was founded in the year 1983.

Master’s Degree In Marketing Management