Master’s Degree In Marketing Management (MMM)


Number of Seats: 30

MMM Course Outline:

First Year

  1. Principles of Management
  2. Financial Accounting
  3. Organisational Behaviour
  4. Managerial Economics
  5. Business Communication
  6. Quantitative Methods in Management
  1. Production Management
  2. Business Research Methods
  3. Marketing Management
  4. Legal Aspects of Business
  5. Cost & Management Accounting
  6. Human Resources Management

Second Year

  1. International Business
  2. Management Information Systems
  3. Financial Management
  4. Taxation
  5. Creativity & Innovation Management
  1. Product & Brand Management
  2. International Finance
  3. Corporate Valuation
  4. Corporate Law
  5. Distribution and Supply Chain Management

Third Year

  1. Services Marketing
  2. Marketing Research & Analytics
  3. Customer Relationship Management
  4. Retail Management
  5. Industry Oriented Dissertation Project
  1. Strategic Management
  2. Strategic Marketing Management
  3. Integrated Marketing Communications & Digital Marketing
  4. Media Planning & Strategy
  5. Event Management