Importance of Marketing


Marketing is the link between a society’s material requirements and its economic patterns of response. It is the process of communicating the value of a product or service to consumers, for the purpose of selling that product or service.

The primary objective of marketing is to provide information about the product and services to the ultimate consumers. The progress of any society, and consequently the country, depends on the standard of living of the people living in that country or society. Marketing has the responsibility of creating, raising and maintaining that standard of living of the society. All of us have the ability to transform the world around us into a better place. All of us get new creative ideas every day. That is not the difficult part. But how do we give life to those ideas? How do we promote our ideas to thousands of people? That is when the difficult part comes in. And that is also when the Art of Marketing comes in!

Today, our country faces a lot of problems of social and economic unrest. Lack of employment is one of the major issues faced by the youth. In such a scenario, it is high time that we create employment opportunities for ourselves. It is in such a time that movements like Make In India become pivotal in shifting our mindset from service based to entrepreneurship. While focusing on entrepreneurship ideas, it is important for us to learn and be adept at the art of marketing our products, services and ideas. A marketer needs to understand the psychology and the needs of the people so as to address them successfully.

Marketing is not only confined to products today. It has become the part and parcel of every individual in all aspects of our life. We are pushing our limits in terms of social, political and economic growth. To bring any problem into the view of the people, we require proper marketing to understand the possible demographic and attack the problems accordingly. It is only because of marketing and media that our society is progressing towards modernized thinking.

Thus, the importance of marketing is that it has made yesterday’s luxury into today’s necessity. Thus, we need to leave the regressive thinking behind us and proceed with open arms into a future of possibilities and hope!

(This article has been written by Shweta Parihar, a first year management student at SIMSREE)