Brand Management


Is it possible to create the best version of your brand and insert in the people’s minds? Creating a strong brand can enhance your influence to new heights and leave a lasting impression in other people’s minds. Every brand exists in its own way but the real question is whether it says what you want it to say.

Branding is the process of creating a distinctive  brand, which differentiates the brand in the hearts and minds of the consumer thus enhancing its appeal. It positively impacts current and future purchase potential of the brand. Therefore, brand positioning results in positive brand quality. This is possible only if we our efforts at brand management are consistent, sustained and differentiated. We can follow two methods of brand management. It could either be for a general mass market audience or a niche demographic sub-group. We can also focus on a particular market so as to be regional or global in scope. This helps us evolve over time as the brand develops and matures. To make our brand a successful one, we must have a clear and specific answer for the question: “What does my brand stand for”? For this, we must ask ourselves why our brand exists, what purpose does our product serve. This question goes beyond the reasons for manufacturing and launching the brand and encompasses the existential aspect of the brand. Most of the times, brands are born and exist because they have an emotional standing over and above the functional benefits they offer. It goes higher than the economic gain. For example, a brand can exist simply because of a unique functional benefit it offers. But brands with an emotional connection are harder to copy, have a longer life span and are more effective in handling competitive forces. The entire brand experience for the consumer should be consistent and must highlight the balance between functional and emotional aspects. The brand owner must remember that functional superiority is still a critical aspect for brand success. Communication is only one of the many platforms that can be used to develop an effective positioning in the market. Every brand has a critical role to play, which includes promotions, price, packaging, customer service, retail experience and post purchase experience all of which combined is brand management.

We see that throughout the years markets have become more complex to navigate and are more fragmented. This makes creating and implementing effective brand positioning strategies more challenging. But only by facing the challenges and learning from them can we build a successful brand.

Social Entrepreneurs and how they change the world?


Social entrepreneurs are society’s change agents; creators of innovations that disrupt the status quo and transform our world. By identifying the people and programs already bringing positive change, we empower them to extend their reach, deepen their impact and fundamentally improve society.
They range from Jim Fruchterman of Benetech, using technology to address social problems such as the reporting of human rights violations, to John Wood of Room to Read, helping underprivileged children through literacy. They include Marie Teresa Leal, whose sewing cooperative in Brazil respects the environment and fair labor practices, and Inderjit Khurana, who teaches homeless children in India at the train stations where they beg.
Such rare individuals, throughout history, have introduced solutions to seemingly intractable social problems. From Florence Nightingale to Muhammad Yunus, their paths are always imaginative and inspirational. Yunus, recipient of the 2006 Nobel Peace Prize, began offering microloans to the impoverished in Bangladesh in 1976, empowering them to become economically self-sufficient. He proved a micro-credit model that has been replicated around the world.Social entrepreneurship has gained renewed importance in a world ever more divided between haves and the have not. They distinguish themselves from other social venture players by doing, not talking. They are relentlessly focused on impact.
SOCIAL ENTREPRENEURS ARE:
• Ambitious: Social entrepreneurs tackle major social issues, from increasing the college enrollment rate of low-income students to fighting poverty. They operate in all kinds of organizations: innovative nonprofits, social- purpose ventures, and hybrid organizations that mix elements of nonprofit and for-profit organizations.
 Mission driven: Generating social value —not wealth—is the central criterion of a successful social entrepreneur. While wealth creation may be part of the process, it is not an end in itself. Promoting systemic social change is the real objective.
• Strategic: Like business entrepreneurs, social entrepreneurs see and act upon what others miss: opportunities to improve systems, create solutions and invent new approaches that create social value. And like the best business entrepreneurs, social entrepreneurs are intensely focused and hard-driving in their pursuit of a social vision.
• Resourceful: Because social entrepreneurs operate within a social context rather than the business world, they have limited access to capital and traditional market support systems. As a result, social entrepreneurs must be skilled at mobilizing human, financial and political resources.
. Results oriented: Social entrepreneurs are driven to produce measurable returns. These results transform existing realities, open up new pathways for the marginalized and disadvantaged, and unlock society’s potential to incorporate social change.

FEMINSIM: A ROADMAP FOR SUCCESS


Feminism is the belief in the social, economic, and political equality of the sexes, a concept which implies that men and women are equal and should be treated in an equal way. We at Student Social Responsibility believe in feminism but the concept has been misconstrued in so many different ways.

Most people are under the consideration that this implies, women domination over men but that is completely untrue. It implies that the women who are deprived of their rights or the status they deserve in the community. In medieval times women were prevented from conducting business without male representative. Women had little access to education and were barred from pursuing professions. In today’s scenario women have proved that they can handle any profession they are given, be it social, political or technical.

Women everywhere, must have equal rights and opportunity, and be able to live free of violence and discrimination. Women’s equality and empowerment is one of the 17 Sustainable Development Goals (SDG), but also integral to all dimensions of inclusive and sustainable development.

India is very fortunate to have numerous great women from Mrs, Vijaylaksmit Pandit- the first Indian woman President of UN General Assembly, Sarojini Naidu- Indian independence activist and poet, also known as the ‘Nightingale of India’, Indira Gandhi – the second woman Prime Minister in the world to Pratibha Patil, the first woman President of India and many more whose contribution have proved to be more than a match. A woman is an epitome of love, sacrifice, care and ability to nurture life. They from an absolutely indispensable part of the society.

Let’s make a difference, let’s AAKAAR!


“Success is not about how much money you make, it is about the difference you make in people’s lives.”
All we need is;
A hand to hold,
And a heart to feel.
We the Student Social Responsibility Committee of SIMSREE believe the same and conducted AAKAAR – An NGO mentorship programme on 24th September. The NGOs discussed various issues they were  facing with the students and in return students provided the solutions.
The discussion specifically covered the following areas;
• Working model of NGOs
• Sustainability
• Revenue channels
• Publicity
Ours was a little step towards change.
Change that will happen slowly yet steadily.
It was an experience full of care, empathy and altruism !

Just Manageable Difficulty


Much of life for most of us is spent dealing with the gaps between what we want and what we get. We want actions, challenges and growth opportunities to explore our competence and effectiveness. Many people find growth opportunities and challenges in the workplace but those who cannot will simply search for special challenges and achievements elsewhere, like losing weight, making the perfect omelette or seeking adventure.

The drive for growth and mastery is powerful but curiously bounded. We take up projects that are exciting, demanding, filled with achievements and occasional failure too. We choose challenges that are difficult enough to perplex and test our powers yet not so tough that we are likely to face severe failure and frequent problems. The late psychologist Nicholas Hobbs called it the level of ‘Just Manageable Difficulty’. The term translates into tasks we can complete by using an average about 80% of our capacity. If you love tennis and try to play a serious match against a four-year-old, you will quickly become bored. It’s too easy. You’ll win every point. In contrast, if you play a professional tennis player like Roger Federer or Serena Williams, you will quickly lose motivation because the match is too difficult.

Now consider playing tennis against someone who is your equal. As the game progresses, you win a few points and you lose a few. You have a good chance of winning, but only if you really try. Your focus narrows, distractions fade away, and you find yourself fully invested in the task at hand.

Working on things that demand most but not all of our total capacity leaves something in reserve for meeting special demands. Pushing beyond that level for long periods is likely to make us feel stressed and anxious and falling below for long stretches can leave us feeling bored and under challenged. But most of the times we try to arrange things so we are neither pushed to the limits nor coasting.

When we succeed in meeting some goals. We replace them with other, more challenging ones but when we fall we lower our sight somewhere. After a loss or failure we usually change some aspects of our goal structure to make success more feasible the next time. But there is a hitch as people can become  psychologically trapped by their own success since they race up to keep up with the rising expectation bred by each new achievement.

Student Social Responsibility


Let our Gods be different, but Humanity still the same
Let our Religions be different, but Faith still the same
Let our Thoughts be different, but Love still the same
Let our Work be different, but responsibility still the same

We the Student Social Responsibility committee of SIMSREE have a vision, a vision to bring a positive social change.
The aim of Social Responsibility is not Charity – It is Upliftment
The Student Social Responsibility Committee of SIMSREE is an initiative to engage the students, community and others in continuous efforts towards doing their part in social upliftment. It aims to ensure that students while pursuing their MBA are also aware of social issues and are conscious towards their duty in creating a better society.

It ensures that students of SIMSREE shine as responsible citizens, the way they shine as sincere students. The Student Social Responsibility Committee of SIMSREE takes efforts to ensure that the students and the community come together to do their part in making a better society.
Some of the activities which we carry out are:-
 Literacy campaign
 NGO Mentoring
 Environmental Sustainability
 Addressing Social Issues
The SSRC is associated with various NGO’s in order to carry out these activities.
Being part of the society, it is our duty to be socially aware and responsible. Society is what makes us an
individual.

We believe in shaping our society and leading it towards betterment.
We believe in a better tomorrow!
With the Student Social Responsibility Committee of SIMSREE;
Let us make this year about Love, Empathy and Social Perceptiveness.

(This article has been written by Aishwarya Sathe, a first year management student at SIMSREE)

Importance of Marketing


Marketing is the link between a society’s material requirements and its economic patterns of response. It is the process of communicating the value of a product or service to consumers, for the purpose of selling that product or service.

The primary objective of marketing is to provide information about the product and services to the ultimate consumers. The progress of any society, and consequently the country, depends on the standard of living of the people living in that country or society. Marketing has the responsibility of creating, raising and maintaining that standard of living of the society. All of us have the ability to transform the world around us into a better place. All of us get new creative ideas every day. That is not the difficult part. But how do we give life to those ideas? How do we promote our ideas to thousands of people? That is when the difficult part comes in. And that is also when the Art of Marketing comes in!

Today, our country faces a lot of problems of social and economic unrest. Lack of employment is one of the major issues faced by the youth. In such a scenario, it is high time that we create employment opportunities for ourselves. It is in such a time that movements like Make In India become pivotal in shifting our mindset from service based to entrepreneurship. While focusing on entrepreneurship ideas, it is important for us to learn and be adept at the art of marketing our products, services and ideas. A marketer needs to understand the psychology and the needs of the people so as to address them successfully.

Marketing is not only confined to products today. It has become the part and parcel of every individual in all aspects of our life. We are pushing our limits in terms of social, political and economic growth. To bring any problem into the view of the people, we require proper marketing to understand the possible demographic and attack the problems accordingly. It is only because of marketing and media that our society is progressing towards modernized thinking.

Thus, the importance of marketing is that it has made yesterday’s luxury into today’s necessity. Thus, we need to leave the regressive thinking behind us and proceed with open arms into a future of possibilities and hope!

(This article has been written by Shweta Parihar, a first year management student at SIMSREE)