Let’s make a difference, let’s AAKAAR!


“Success is not about how much money you make, it is about the difference you make in people’s lives.”
All we need is;
A hand to hold,
And a heart to feel.
We the Student Social Responsibility Committee of SIMSREE believe the same and conducted AAKAAR – An NGO mentorship programme on 24th September. The NGOs discussed various issues they were  facing with the students and in return students provided the solutions.
The discussion specifically covered the following areas;
• Working model of NGOs
• Sustainability
• Revenue channels
• Publicity
Ours was a little step towards change.
Change that will happen slowly yet steadily.
It was an experience full of care, empathy and altruism !

Just Manageable Difficulty


Much of life for most of us is spent dealing with the gaps between what we want and what we get. We want actions, challenges and growth opportunities to explore our competence and effectiveness. Many people find growth opportunities and challenges in the workplace but those who cannot will simply search for special challenges and achievements elsewhere, like losing weight, making the perfect omelette or seeking adventure.

The drive for growth and mastery is powerful but curiously bounded. We take up projects that are exciting, demanding, filled with achievements and occasional failure too. We choose challenges that are difficult enough to perplex and test our powers yet not so tough that we are likely to face severe failure and frequent problems. The late psychologist Nicholas Hobbs called it the level of ‘Just Manageable Difficulty’. The term translates into tasks we can complete by using an average about 80% of our capacity. If you love tennis and try to play a serious match against a four-year-old, you will quickly become bored. It’s too easy. You’ll win every point. In contrast, if you play a professional tennis player like Roger Federer or Serena Williams, you will quickly lose motivation because the match is too difficult.

Now consider playing tennis against someone who is your equal. As the game progresses, you win a few points and you lose a few. You have a good chance of winning, but only if you really try. Your focus narrows, distractions fade away, and you find yourself fully invested in the task at hand.

Working on things that demand most but not all of our total capacity leaves something in reserve for meeting special demands. Pushing beyond that level for long periods is likely to make us feel stressed and anxious and falling below for long stretches can leave us feeling bored and under challenged. But most of the times we try to arrange things so we are neither pushed to the limits nor coasting.

When we succeed in meeting some goals. We replace them with other, more challenging ones but when we fall we lower our sight somewhere. After a loss or failure we usually change some aspects of our goal structure to make success more feasible the next time. But there is a hitch as people can become  psychologically trapped by their own success since they race up to keep up with the rising expectation bred by each new achievement.

Student Social Responsibility


Let our Gods be different, but Humanity still the same
Let our Religions be different, but Faith still the same
Let our Thoughts be different, but Love still the same
Let our Work be different, but responsibility still the same

We the Student Social Responsibility committee of SIMSREE have a vision, a vision to bring a positive social change.
The aim of Social Responsibility is not Charity – It is Upliftment
The Student Social Responsibility Committee of SIMSREE is an initiative to engage the students, community and others in continuous efforts towards doing their part in social upliftment. It aims to ensure that students while pursuing their MBA are also aware of social issues and are conscious towards their duty in creating a better society.

It ensures that students of SIMSREE shine as responsible citizens, the way they shine as sincere students. The Student Social Responsibility Committee of SIMSREE takes efforts to ensure that the students and the community come together to do their part in making a better society.
Some of the activities which we carry out are:-
 Literacy campaign
 NGO Mentoring
 Environmental Sustainability
 Addressing Social Issues
The SSRC is associated with various NGO’s in order to carry out these activities.
Being part of the society, it is our duty to be socially aware and responsible. Society is what makes us an
individual.

We believe in shaping our society and leading it towards betterment.
We believe in a better tomorrow!
With the Student Social Responsibility Committee of SIMSREE;
Let us make this year about Love, Empathy and Social Perceptiveness.

(This article has been written by Aishwarya Sathe, a first year management student at SIMSREE)

Importance of Marketing


Marketing is the link between a society’s material requirements and its economic patterns of response. It is the process of communicating the value of a product or service to consumers, for the purpose of selling that product or service.

The primary objective of marketing is to provide information about the product and services to the ultimate consumers. The progress of any society, and consequently the country, depends on the standard of living of the people living in that country or society. Marketing has the responsibility of creating, raising and maintaining that standard of living of the society. All of us have the ability to transform the world around us into a better place. All of us get new creative ideas every day. That is not the difficult part. But how do we give life to those ideas? How do we promote our ideas to thousands of people? That is when the difficult part comes in. And that is also when the Art of Marketing comes in!

Today, our country faces a lot of problems of social and economic unrest. Lack of employment is one of the major issues faced by the youth. In such a scenario, it is high time that we create employment opportunities for ourselves. It is in such a time that movements like Make In India become pivotal in shifting our mindset from service based to entrepreneurship. While focusing on entrepreneurship ideas, it is important for us to learn and be adept at the art of marketing our products, services and ideas. A marketer needs to understand the psychology and the needs of the people so as to address them successfully.

Marketing is not only confined to products today. It has become the part and parcel of every individual in all aspects of our life. We are pushing our limits in terms of social, political and economic growth. To bring any problem into the view of the people, we require proper marketing to understand the possible demographic and attack the problems accordingly. It is only because of marketing and media that our society is progressing towards modernized thinking.

Thus, the importance of marketing is that it has made yesterday’s luxury into today’s necessity. Thus, we need to leave the regressive thinking behind us and proceed with open arms into a future of possibilities and hope!

(This article has been written by Shweta Parihar, a first year management student at SIMSREE)